Davina’s Insight kits are made to help people with a host of things. Some kits are for photographers to help them with their company, and others are for brides to give them ideas on their wedding. They are all downloadable PDF files that you can purchase from her site.
When I started on the project, Davina wanted to stay close to her current branding, but also wanted to define the project as a separate idea within the company. I based the logo on one of the marks that she used in her current design, but created a typeface that would help it stand apart from the current brand as well as modify the mark to fit with the typeface. On the top right you can see the different covers to some of the kits.
I liked the type that I created for the logo and decided to create the rest of the letters and put it all together into a complete font. The bottom right is the type that I designed for the project and the bottom left is a glance inside one of the kits showing the font in use.